This is an actual whiskey being marketed in the UK. The name is apparently based on a rather (inside) desi joke about what to do when you ask someone what drink they would like and they respond "Kuchh Nai" (Punjabi inflected 'Kuchh Nahin' meaning 'Nothing')... So, of course, out would come this bottle...
You can read more about this enterprising Scotch with a desi name here.
Guys, you've lost your edge... can we please have some real updates about Pakistani media groups - rather than whimsical rants?
ReplyDeleteWhen is Express Tribune being launched?
ReplyDeleteKabhi Nai :)
ReplyDeleteand anon@6.30, u need a stiff one...
ReplyDeleteGod yes I do -- several
ReplyDeleteI think it means.."soemthing new" not the wya you thought it to be
ReplyDelete@anon 6:30 PM
ReplyDeletewhy dont u buy ur own media company then..
wat an unambiguous sense of entitlement..
..heard DAWN is up for sale..
Well, let us see whether or not the Express Tribune ever comes out, given the fact that several people are in a huge rush to leave the paper even prior to the publication of its first issue - and sniffing around for other jobs
ReplyDeleteWhy are they sniffing around for other jobs? What is going on at ET? Enlighten us!
ReplyDeletehmmm -- thought the post was about a brand of whiskey
ReplyDelete"In addition to Kuchh Nai's unique flavour, its name gives it considerable added value in an Indian context. The deliberate pun in Kuchh Nai, which means "Nothing" in English, will generate a smile at least, bringing humour to the image of whisky drinking." beh
ReplyDeleteInteresting name...would like to taste
ReplyDeleteThis is intersting.. I found
ReplyDelete