This is an actual whiskey being marketed in the UK. The name is apparently based on a rather (inside) desi joke about what to do when you ask someone what drink they would like and they respond "Kuchh Nai" (Punjabi inflected 'Kuchh Nahin' meaning 'Nothing')... So, of course, out would come this bottle...
You can read more about this enterprising Scotch with a desi name here.
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