Why A Time Delay on Live Calls Is A Good Idea

If you don't know the television phenomenon known as Mathira, you have obviously been living on a different planet than the rest of Pakistan for the last two years. Or at least the rest of lewd, young, male Pakistan in any case. Starting off as a limber-limbed yoga instructor on morning TV and moving on as a deliberately coquettish veejay on Vibe TV, she soon became the one reason some people religiously watched that channel. She also became known as the "Gujji Gujji Girl", a title derived from the gibberish combination of sounds she adopted as her takia kalam for some unknown reason, right before she usually blew a kiss to her excited / excitable audiences. She has entire sleazy blogs and a number of Facebook fan pages devoted to her, and probably more Youtube clips than you can count and now hosts a show (probably aptly) titled "Love Indicator."

Mathira: suggestive enough for you yet?

A friend sent me the following clip from Vibe TV with the claim that this must be a first for Pakistani TV. Unfortunately, it isn't. Although I have not been able to identify the timeline for this particular clip, in a quick search I came across at least two or three similar instances of live calls gone wrong from other programmes involving Mathira... which suggests to me that this may be some sort of policy of sleazy leniency encouraged by the head honchos at Vibe.

In any case, just in case you think the mainstream channels are where the action is at (it isn't, believe me, try also some of the Sindhi and Punjabi entertainment channels), here's the clip that should explain in general terms why a time delay on live broadcasts is generally a good idea. At least if you're not into encouraging a certain sort of viewer interaction...





I have to say, however, that, for whatever it's worth, one must admire the poise of Mathira. She should not have been put in that situation in the first place but she handled it as best as she could on live TV. Somehow I don't think this is the last time she'd have to do it.