Lessons from Maya Khan

I thought about simply updating the previous post but decided that this deserved a separate entry.

So, after much pressure from social media, activists, oped writers and blogs as well as the odd well-deserved editorial in mainstream papers, it seems the message did finally get through to Samaa TV's management. Maya Khan and her team have been fired by Samaa and her programme stopped. The following is the letter from Samaa CEO Zafar Siddiqi which was shared with the media:

Dear All
Your feedback is appreciated. As a responsible corporate citizen, Samaa TV did what was required under the circumstances. We do not and have not in the past or intend to in the future to take our viewership or reporting requirements without the seriousness that they deserve. 

You would appreciate that as an organisation with a functioning management team, we had to conduct certain legal requirements over the past week and internal review processes (which are operational in nature) before procedding further. 

As a result of which I can inform you: 

We asked Maya to apologise unconditionally which she did not.
The CEO asked her to do that on Friday which she refused. 

As a result of which the following will be put in place on Monday, Jan 30th: 

Maya and her team will receive termination notices.
Her show is being stopped from Monday morning. 

Our deeds and actions taken since this episode occured are there for the record and hope this will settle issues as far as the station is concerned. 

A lot has been written about the race for ratings. Well, we do [not] absolve such behaviour irrespective of ratings that the show was getting. 

With best regards and thank you for your understanding. 

Zafar Siddiqi
Chairman CNBC Arabiya
Chairman CNBC Africa
President CNBC Pakistan

There are a couple of things to gather from this unfortunate episode:

1. Social pressure works! While Mr Siddiqi must be fully appreciated for being willing to listen to and understand the voices of outrage and for taking swift action, none of this would have been possible without the pressure that built up over the issue. What made the pressure effective was the multi-pronged strategy which involved not just raising the issue with PEMRA, but also writing directly to the Samaa TV management, the petitions and threats of protest as well as the momentum that organizing a consensus provided via Twitter and Facebook and various oped pieces in mainstream papers. It was this momentum that forced the mainstream to raise the issue even in editorials. Let no one doubt the power of a group of people to change things.

2. The importance of thoughtful media management. Even as Samaa quickly issued a clear apology once the matter achieved notoriety, the issue might have been 'handled' with less drastic results had Ms Maya Khan not issued a half-hearted mea culpa (while grinning) at the same time which only made people question Samaa's seemingly sincere apology. On top of it all, her programme's producer, one Sohail Zaidi, was quoted by the BBC defiantly stating that he was "not responsible to anyone but himself." Ms Khan and Mr Zaidi ended up being responsible for making their own cases worse.

3. The importance of perspective and proportion. Some activists and social media types did get carried away in their anger. To be sure, Maya Khan and her unashamed cohorts did infringe on other peoples' privacy and harrass them. But posting details and pictures of Maya Khan's personal life or the personal cell phone numbers of Samaa TV management on public forums was certainly not the way to go. Thankfully, there were calmer heads within activists who immediately called out their fellow activists on the irony of responding to someone's egregious actions by acting in the same coin.

4. Need for ongoing media monitoring. One of the main reasons this blog was set up was because we felt the need for such monitoring at a time when media was booming in Pakistan and there were precious few willing to raise a voice against well-funded media houses. Obviously, however, we neither have the resources to monitor all of the media nor any official mandate to take action on issues we come across. All we can do is play a part in publicising issues as we see them. But what is really needed is for an independent body - hopefully comprising of civil society experts in the media - to oversee public complaints. PEMRA has the official authority to take action but is often criticised variously for being either overly bureaucratic, under the government's thumb (and thus partial), or too beholden to the large corporate media houses. It would be in PEMRA's interests to help set up an independent body, along the lines of the UK's Offcom, to help it monitor content and handle public complaints. This would not only reduce pressure on PEMRA but provide its decisions with the stamp of fairness and consensus it needs.

Hopefully, some of these lessons will be learnt.

Samaa Stoops to New Lows

What a fucking waste of a Sunday. Here I was minding my own business, trying to do some work, relax a little bit, surf the net and... I ended up watching 15 minutes of some five-day old desperate-for-ratings morning show on Samaa TV, hosted by an even more desperate-for-recognition C-grade actor called Maya Khan. I usually steer clear of vapid morning programming on all channels but I watched because so many people were feeling so outraged by what had gone on in the programme that I thought I might as well check.

And guess what? Everyone who was outraged by this show is perfectly right to be outraged. I am outraged. No, actually, outrage seems a small term for what I felt while watching the shenanigans of this miserable cow Maya Khan and her motley crew of rich Defence-type airheads and gossipy burqa-clad crusaders. I felt physically nauseous. This was a new low in sensationalist television crap.




Here were a bunch of television vigilantes serving as the television arm of the Jamia Hafsa crusaders in Islamabad, the cretinous sisters of the Taliban's moral police Amar bil Maaroof, nonsensically claiming to have a "picnic" in a park while harassing poor couples whose only crime seems to be exercising their right to privacy and consensually talking to a member of the opposite sex. (Note that NONE of the couples harassed by this bunch of airhead crusaders were indulging in any act of public indecency as claimed by one man towards the end of the clip.) This is total and utter bullshit. Not only does Samaa TV's goon squad invade the privacy of people, it blatantly ignores the consequences of putting these poor people's faces on air (who knows or cares what their domestic circumstances are) and lies to them about having their mikes and cameras switched off. This is unethical behaviour beyond all limits.

But there is a bigger social issue that the likes of Maya Khan and her rabid cohorts will never understand: the rapidly diminishing public space for the less affluent sections of society. The rich have a thousand options, proverbially speaking. Where are couples who cannot afford upmarket restaurants or have access to private house parties supposed to go to just sit and talk if not places such as parks or by the sea? And the addle-headed cow who argues about unmarried couples not being allowed to see each other? Who let her out of her house to go to a salon and get on television in the first place?

Is this what we have come to with the 'freedom' of the media? A blind rush for ratings at the expense of any civic, social or even common sense? Here is a wonderful Open Letter to Maya Khan from a far more restrained Mehreen Kasana. And there is also a petition that you can sign addressed to Samaa TV CEO Zafar Siddiqui, which I would urge you all to sign. Some people have also initiated letters to the Pakistan Electronic Media Regulatory Authority (PEMRA) asking it to take notice of this content.

However, I think this is far too little for the likes of Maya Khan and her mongrels. This kind of socially destructive vigilantism should be nipped in the bud and taken note of by the government itself. The entire crew and aunty brigade should all be charged, perhaps for taking the law into their hands, for invasion of privacy and also for sexual harrassment. A message should be sent out to ratings-hungry television channels that there are limits to what they can do.

Incidentally, it may be recalled that Samaa has caused serious damage before. Thankfully, it had sacked Meher Bokhari after her sensationalist comments about Punjab Governor Salmaan Taseer helped create the atmosphere that led to his assassination. One had hoped it had learnt its lesson. It looks like it needs a sharp reminder.